“The pandemic has led to more everyday occasions for chocolate as consumers have been snacking and baking more at home” Packaged Facts said. However, they do expect some changes caused by the pandemic to linger. “Packaged Facts projects that sales will decelerate over the next five years, although the pandemic boom of chocolate sales in 20 will affect the market for years to come.” 2020 turned out to be a banner year for the market, with sales growth of 12 percent pushing chocolate sales to $27 billion,” Packaged Facts said. chocolate industry were affected by trends for both health and indulgence, with many consumers turning to comfort foods and extended seasonal and holiday celebrations to cope with the disappointments of the pandemic.
” And despite increased sales, the chocolate sales may struggle going forward. In May, Packaged Facts released information on the effects of pandemic on the chocolate sector as a whole in its report, “ Chocolate Candy: U.S. Overall, sales have been mixed, and vary by company, which is to be expected during such uncertain times. All Hershey's Products (The Hershey Co.) $80.9 million, up 1.7 percent.Kit Kat (The Hershey Co.) $106.4 million, down 0.9 percent.Snickers (Mars) $127.7 million, down 2.3 percent.Hershey (The Hershey Co.) $133.1 million, up 17 percent.Reese's (The Hershey Co.) $233.8 million, up 3.1 percent.The 2021 IRI data shows that the top five brands in the chocolate candy snack size category includes: Private Label, $244.4 million in sales, up 15.3 percent.Lindt Lindor Chocolate (Linde & Sprungli) $259.5 million in sales, up 21.9 percent.Reeses (The Hershey Co.) $438.1 million in sales, up 16.3 percent.Hershey's Chocolate (The Hershey Co.), with $503.7 million in sales, up 6.4 percent.M&M (Mars), $989.7 million in sales, up 7.7 percent.The 2021 IRI data shows that the top five brands in the chocolate candy box/bag/bar over 3.5 oz. Kit Kat (The Hershey Co.), with $294.9 million in sales, down 5.1 percent.Hershey's (The Hershey Co.), $378.7 million, down 1.5 percent.Snickers (Mars), $423.74 million in sales, up 0.2 percent.M&M's (Mars), $568.4 million in sales, down 4.5 percent.Reeses's (The Hershey Co.), $671.1 million in sales, up 13.8 percent.The 2021 IRI data shows that the top five brands for chocolate candy box/bag/bar less than 3.5 oz. 31.5 percent of the chocolate candy snack size category, down 4.31 percentĬhocolate candy box/bag/bar less than 3.5 oz.28.75 percent of the chocolate candy box/bag/bar over 3.5 oz.32.84 percent of the chocolate candy box/bag/bar less than 3.5 oz.Mars comes in second among manufacturers in all three categories, but the company also lost dollar share in all three categories compared to a year ago, with:
Sales also are up compared to pre-pandemic levels. The data, which looks at the last 52 weeks ending June 13, 2021, shows sales are up in the three main categories that include chocolate bars. For the confectionery industry, one small silver lining over the last year is that as consumers absorbed the news in disbelief, asking Whozeewhatzit, they often reached for chocolate.Īccording to the latest data from IRI, a Chicago-based research firm, the chocolate bar category is doing well overall.
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